Glossier Social Media
Strategy

This project analyzes Glossier's social media strategy, focusing on Instagram's content approach, engagement challenges, and audience insights. It highlights the brand's strengths, such as inclusive messaging and creative visuals, while addressing areas for growth, like low engagement rates. Recommendations include enhancing Reels content, user-generated campaigns, and innovative promotional ideas like QR code stickers. The project showcases a strong understanding of digital marketing, audience connection, and creative strategy development.