Karyna Maldonado
Education
London College of Fashion, University of The Arts London, UK
Master’s in Strategic Fashion Marketing
Fashion Institute of Technology, State University of New York, New York, NY
Bachelor of Science in Advertising, Marketing & Communication | 2025
Associate of Applied Science in Fashion Business Management | 2023
Minor: Ethics & Sustainability
Featured Courses: Special Events/Marketing PR, Print PR, Integrated Marketing Communications
Education Abroad: International Buying and Marketing in the United Kingdom (Summer 2022), Marketing Communications: An International Perspective (Internship, Summer 2024)
Professional Experience
Novella Paghera Pr , NY – Public Relations Assistant | Contract | January 2025 - March 2025
Novella Paghera Pr , NY – Public Relations Assistant | Contract | January 2025 - March 2025
Sample Trafficking:
Actively managed sample trafficking, and overlooked and maintained the sample inventory.
Communicated with junior editors, assistant stylists, and magazine closets.
Responded to requests in a timely manner and pitched potential placement opportunities.
Ensured the showroom and stockroom are organized, clean, and in line.
Reported missing samples related to sample trafficking to the PR Team.
Event & Talent:
Updated contact database with names, handles, engagement rates of potential VIP/Influencer partners.
Supported with guestlist curation of vips, editors influencers for client event and activations.
Compiled social,print & digital coverage monthly for each client.
Client and Team Communication:
Notified clients on holidays, office breaks, and closures.
Managed the PR calendar, adding key moments & invited team members accordingly.
Media and Reporting:
Assisted the PR Manager with monthly and post-event reports.
Administrative Support:
Tracked and managed invoices, related to messengers and national shipments (e.g., UPS).
Provided General Support.
Worked closely with the PR coordinator & manager
Mode World, NY – Public Relations & Marketing Intern | Oct 2024 – December 2024
Actively managed sample trafficking, and overlooked and maintained the sample inventory.
Communicated with junior editors, assistant stylists, and magazine closets.
Responded to requests in a timely manner and pitched potential placement opportunities.
Ensured the showroom and stockroom are organized, clean, and in line.
Reported missing samples related to sample trafficking to the PR Team.
Event & Talent:
Updated contact database with names, handles, engagement rates of potential VIP/Influencer partners.
Supported with guestlist curation of vips, editors influencers for client event and activations.
Compiled social,print & digital coverage monthly for each client.
Client and Team Communication:
Notified clients on holidays, office breaks, and closures.
Managed the PR calendar, adding key moments & invited team members accordingly.
Media and Reporting:
Assisted the PR Manager with monthly and post-event reports.
Administrative Support:
Tracked and managed invoices, related to messengers and national shipments (e.g., UPS).
Provided General Support.
Worked closely with the PR coordinator & manager
Mode World, NY – Public Relations & Marketing Intern | Oct 2024 – December 2024
- Created and managed email marketing pitches for multiple brands to support targeted press outreach.
- Assisted in developing ideas for marketing events and activations.
- Partnered with Account Managers and Coordinators to support client service.
- Prepared bi-monthly reports and call agendas, and created strategic target lists for client initiatives.
- Assisted with press placements using Klaviyo, monitored media clippings, and compiled market pitches.
- Organized and set up the showroom for Press Day, including product placement & press gifting.
- Processed event reports and tracked social placements.
- Handled sample send-outs and press returns through Launch metrics.
Road Recovery- Public Relations Consultant | Oct 2024- Nov 2024
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Developed strategies to identify strengths, weaknesses, and opportunities.
- Consulted for a nonprofit organization on implementing and advancing their app integration for both users and non-users.
- Pitched a comprehensive public relations campaign with strategies for app implementation and marketing approaches to enhance user engagement.
Burberry, London – Press Intern | May 2024 – June 2024
- Managed sample movement and organized sample closet, ensuring efficient tracking and retrieval for media and press needs.
- Monitored press coverage, provided weekly insights, and tracked press pieces to evaluate media impact and effectiveness.
- Utilized Launch Metrics to input samples and streamline press-related processes.
- Assisted in coordinating Press Day for the Spring 2025 Collection.
Female Form, NY – Stylist/Key Holder | Nov 2022 – Aug 2023
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Opened and closed the store, ensuring smooth daily operations while providing customer support and styling services.
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Managed and replenished stock, overseeing inventory organization in both store and office locations.
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Managed, Trained & Onboarded New Hires providing guidance on store procedure and performance.
- Oversaw visual merchandising and maintained store presentation standards
Tudor Realty, NY- Office Assistant | 2019-2021
- In charge of Scanned and sending offering plans and amendment books.
- Prepared, processed & Inputted invoices into company system.
- Maintained a well-organized office by managing, filing and organizing corporate documents.
Volunteer Experience
Heather Unleashed, NY- Dresser | Sep 2024
- In charge of dressing models for Who Decides War & 3.1 Phillip Lim 2025 NYFW Collections.
Related Skills
Software: Microsoft Word, Excel, PowerPoint, Launchmetrics, Lightroom, Outlook,Final Cut Pro, Figma, Muckrack, Klaviyo
Languages: Fluent in English & Spanish
Transferrable: Attention to Detail, Organized, Fast Learner, Collaboration, Creative, Communication
Karyna Maldonado
2025 Resume