Karyna Maldonado
Education
Fashion Institute of Technology, State University of New York New York, NY
Bachelor of Science in Advertising Marketing & Communication | 2025
Ethics & Sustainability Minor
Associate of Applied Science in Fashion Business Management | 2023
Featured Courses: Special Events/Marketing PR, Print PR, Integrated Marketing Communications
Education Abroad: International Buying and Marketing in the United Kingdom (Summer 2022), Marketing Communications: An International Perspective (Internship, Summer 2024)
Professional Experience
Novella Paghera Pr , NY – Public Relations Assistant Intern | January 2025 - March 2025
Novella Paghera Pr , NY – Public Relations Assistant Intern | January 2025 - March 2025
Sample Trafficking:
Actively managed sample trafficking, and overlooked and maintained the sample inventory.
Communicated with junior editors, assistant stylists, and magazine closets.
Responded to requests in a timely manner and pitched potential placement opportunities.
Ensured the showroom and stockroom are organized, clean, and in line.
Reported missing samples related to sample trafficking to the PR Team.
Event & Talent:
Updated contact database with names, handles, engagement rates of potential VIP/Influencer partners.
Supported with guestlist curation of vips, editors influencers for client event and activations.
Compiled social,print & digital coverage monthly for each client.
Client and Team Communication:
Notified clients on holidays, office breaks, and closures.
Managed the PR calendar, adding key moments & invited team members accordingly.
Media and Reporting:
Assisted the PR Manager with monthly and post-event reports.
Administrative Support:
Tracked and managed invoices, related to messengers and national shipments (e.g., UPS).
Provided General Support.
Worked closely with the PR coordinator & manager
Mode World, NY – Public Relations & Marketing Intern | Oct 2024 – December 2024
Actively managed sample trafficking, and overlooked and maintained the sample inventory.
Communicated with junior editors, assistant stylists, and magazine closets.
Responded to requests in a timely manner and pitched potential placement opportunities.
Ensured the showroom and stockroom are organized, clean, and in line.
Reported missing samples related to sample trafficking to the PR Team.
Event & Talent:
Updated contact database with names, handles, engagement rates of potential VIP/Influencer partners.
Supported with guestlist curation of vips, editors influencers for client event and activations.
Compiled social,print & digital coverage monthly for each client.
Client and Team Communication:
Notified clients on holidays, office breaks, and closures.
Managed the PR calendar, adding key moments & invited team members accordingly.
Media and Reporting:
Assisted the PR Manager with monthly and post-event reports.
Administrative Support:
Tracked and managed invoices, related to messengers and national shipments (e.g., UPS).
Provided General Support.
Worked closely with the PR coordinator & manager
Mode World, NY – Public Relations & Marketing Intern | Oct 2024 – December 2024
- Created and managed email marketing pitches for multiple brands to support targeted press outreach.
- Assisted in developing ideas for marketing events and activations.
- Partnered with Account Managers and Coordinators to support client service.
- Prepared bi-monthly reports and call agendas, and created strategic target lists for client initiatives.
- Assisted with press placements using Klaviyo, monitored media clippings, and compiled market pitches.
- Organized and set up the showroom for Press Day, including product placement & press gifting.
- Processed event reports and tracked social placements.
- Handled sample send-outs and press returns through Launch metrics.
Road Recovery- Public Relations Consultant | Oct 2024- Nov 2024
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Developed strategies to identify strengths, weaknesses, and opportunities.
- Consulted for a nonprofit organization on implementing and advancing their app integration for both users and non-users.
- Pitched a comprehensive public relations campaign with strategies for app implementation and marketing approaches to enhance user engagement.
Burberry, London – Press Intern | May 2024 – June 2024
- Managed sample movement and organized sample closet, ensuring efficient tracking and retrieval for media and press needs.
- Monitored press coverage, provided weekly insights, and tracked press pieces to evaluate media impact and effectiveness.
- Utilized Launch Metrics to input samples and streamline press-related processes.
- Assisted in coordinating Press Day for the Spring 2025 Collection.
Female Form, NY – Stylist/Key Holder | Nov 2022 – Aug 2023
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Opened and closed the store, ensuring smooth daily operations while providing customer support and styling services.
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Managed and replenished stock, overseeing inventory organization in both store and office locations.
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Managed, Trained & Onboarded New Hires providing guidance on store procedure and performance.
- Oversaw visual merchandising and maintained store presentation standards
Tudor Realty, NY- Office Assistant | 2019-2021
- In charge of Scanned and sending offering plans and amendment books.
- Prepared, processed & Inputted invoices into company system.
- Maintained a well-organized office by managing, filing and organizing corporate documents.
Volunteer Experience
Heather Unleashed, NY- Dresser | Sep 2024
- In charge of dressing models for Who Decides War & 3.1 Phillip Lim 2025 NYFW Collections.
Related Skills
Software: Microsoft Word, Excel, PowerPoint, Launchmetrics, Lightroom, Outlook,Final Cut Pro, Figma, Muckrack, Klaviyo
Languages: Fluent in English & Spanish
Transferrable: Attention to Detail, Organized, Fast Learner, Collaboration, Creative, Communication
Karyna Maldonado
2025 Resume